Rasario is a famous Russian fashion label whose clothes are often donned by international celebrities. In renowned fashion houses, image is everything and nothing can be left to chance: the image conveyed should be one that is wholly spectacular yet elegant. To this end, Rasario called upon its compatriots – WALL Architectural Bureau – to lend their professional touch to the design and planning of its new exhibition space in Moscow. The architects clearly explain that this is not just a showroom, but a multifunctional urban space, a hybrid that maintains all the elegance of the brand whilst also allowing for it to be adapted to suit the fast-paced and imaginative fluidity of contemporary life.
“Our decision was an attempt to make a boutique look like a museum space. We wanted to avoid directly quoting the interior as a showroom, by reading the interior as a multifunctional urban space”, says Ruben Arakelyan, head of the architecture firm.
The nerve centre of Rasario’s sales, production and communications is located within a 1950s building overlooking Smolenskaya Square. In the complex – which boasts 900 square metres of walkable surface area – there are not only two floors of showrooms and fitting rooms, but also offices and production areas.
The more refined and exclusive the brand, the more important it is to draw attention to its image in every way possible. So it is, of course, to be expected that every last inch of Rasario’s headquarters exudes an air of luxury. It